I didn't plan to talk about Aishwarya Beige or the nonsense that is Star Secrets again, but 1.) I got a few blank calls from someone with the caller ID "Loreal" at my home and 2.) I've been getting a lot of hits on my blog lately coming from the following Google queries, "Aishwarya Beige", "where can I buy Aishwarya Beige?", "where to buy Star Secrets?", "Star Secrets Aishwarya Beige", "Aishwarya Rai's Makeup How to Get the Look". You get the picture. I can understand the queries for the Aishwarya Beige lipstick, but for someone from Loreal to actually do the extra sleuthing and call me at my home, that's creeping me out a little. Hey, I'm just a blogger with an opinion, that's all.
To be fair, I don't hate all Loreal products. I believe their Le Grand Kohl eyeliners are the best beauty bargain out there, and their ReNoviste Glycolic Peel Kit is the only product that lives up to its promise of evening out your skin tone after only one application. I love ReNoviste and have noticed better results from this product alone than using months of prescription strength Differin gel.
However, if there was ever an award for the "Worst Marketing and Distribution Campaign Ever" it would go to Loreal, for completely screwing up what could have been the most lucrative, international launch of a lipstick line ever. Because of their slow response and indecisive plan of how to launch and distribute this lipstick worldwide, they have lost a considerable amount in potential profits and caused mass hysteria amongst women on the internet, especially those seeking the ever elusive Aishwarya Beige lipstick.
I have yet to find an actual Star Confessions (or is it Star Secrets again? whatever they can't make up their mind) display at a local Walgreens or Target. Neither has Loreal offered the line for sale on its website. Why has Loreal made it so difficult to make the Star Secret lipsticks available to consumers, especially U.S. consumers? I'm seeing the commercials for the Star Secrets flashed during every episode of Desperate Housewives, with Aishwarya, Eva, and Andie walking around with their lipsticks like they're hot stuff, so I see they are continuing to hype it. But what's the use if no one can readily buy it? I think the people who live in the bigger cities have found it at a local retailer at some point, but those of us who live in West Bumblefuck, U.S.A. haven't seen a glimpse of it.
Meanwhile, savvy entreprenuers on eBay have zeroed in on Loreal's distribution problem (or lack thereof) and have taken it upon themselves to fill the void in demand for the most popular of the shades, Aishwarya Beige. In true economic fashion, it's priced at a huge profit margin for the seller. An $8 dollar tube of Aishwarya Beige lipstick is selling on Ebay for almost $30 dollars. That's almost four times the retail price! But you know what, it serves Loreal right. I think the "wizards" behind the entire Star Secrets/Confessions M&D campaign deserve the loss in sale, and furthermore, need to go back to business school to take a lesson in how the internet affects supply and demand in today's economy. What's the point of getting famous international faces to promote your product if you can't even create a market to sell it in?